SEO Link Types Deciphered

Last Updated (Wednesday, 31 December 1969 15:59) Written by Julie Johnson Monday, 04 May 2009 17:47

In web development, internet marketing, and SEO, links are connections from one web page to another web page. Internal Links are bridges from a web page on one website to a different web page on the same website. A perfect example of internal links are navigation bar links. Internal links might also direct you not just to another page on the same site, but to a specific spot on that page, or for that matter, an internal link may bring you to a specific spot on the same page.

In web development, internet marketing, and SEO, links are connections from one web page to another web page. Internal Links are bridges from a web page on one website to a different web page on the same website. A perfect example of internal links are navigation bar links. Internal links might also direct you not just to another page on the same site, but to a specific spot on that page, or for that matter, an internal link may bring you to a specific spot on the same page.

The value of internal links is that they enable users to maneuver around a website. They are commonly seen on a navigation bar. Search engines do notice these internal links. So when you are setting them up, carefully craft their anchor text, because that represents some value in the overall scheme of page relevance.

Incoming and Outgoing links are two different types of external links. Both types connect from one website to another website. The difference between the two is that if you have a link on your site that sends your visitor to another person's website, that is considered an outgoing link. If another person has a link on their website which sends their visitor to your website, that is an incoming link.

Incoming links are particularly valuable, as they benefit a website in two ways. The website owner will benefit from increased traffic to their site, and they'll also benefit by receiving a vote with regard to SEO and page rank. It is important to work to get incoming links because they are of high value.

Outgoing links help provide your site's visitors extra value with references for additional information on subjects of interest. The outgoing links allow the website owner to gain benefit from the other site's traffic, because by linking to a high quality site, you can build credibility with your own visitors with your display of judgment and authority. It is important to minimize your outgoing links, because otherwise you will spread yourself too thin and lose search engine credibility. If you need further help in maximizing your links, place a call to a qualified SEO company and get some advice.