Some Extra Benefits of SEO

Last Updated (Wednesday, 31 December 1969 15:59) Written by Ricardo d Argence Friday, 27 November 2009 20:55

Many times a client only looks at the bottom line when it comes to the performance they are getting for their investment into Search Engine Optimization.

Many times a client only looks at the bottom line when it comes to the performance they are getting for their investment into Search Engine Optimization.

They look at they keywords, they see what they are paying for, but what they do not see are the many other factors that are affecting the outcome of their site.

As a site becomes more optimized, it is being turned into a well devised navigational pattern. This pattern is precisely what the search engine spiders look for. Keep in mind that if your site is easy to index, you'll get a better ranking in the search engine results.

W3C validation is always going to be important, and as such any website should want to reach it. One thing that it won't help with however, is the rankings. Yahoo does not care about the validation so long as it has good content. This is what will keep your page at the top.

Remember to give your pages their proper names. By doing this you will guarantee that the spider will actually be able to do it's job properly. You might be thinking that meta tags are a thing of the past, and you would be right, Google does not may much mind to them. That doesn't meant that you shouldn't strive for perfection though!

When you've finished coding the site, and done it right, then Search Engine Marketing finally comes into play. By doing this you are ensuring the traffic to your site will be increased, and there are a number of different ways that you can do this. For instance you could use articles, you could use press releases, blogs, just about anything.

There are now other benefits stemming from Search Engine Marketing which will start to show up. For instance if you've been doing press releases where you spoke about a new color of widget for some time, and you list the colors that you have for sale, you have created what is known as an In-Bound Link which will go to your site for Red Widget, however having mentioned the other colors, they will gain their own IBL's.

There is yet another demonstration of this which is keywords and phrases that you didn't actually target. When your site talks about different ways to use widgets, as well as their colors, then there are many different phrases being used on your site that you can now be ranked on.

Now you've seen just a bit of the potential power that your website actually has. Every page will have it's own rank, and for this reason it's critical to ensure the optimization of every single page on your website.

One other thing that you should concern yourself with is geo targeting. This isn't something that has been implemented everywhere yet, but it scans your pages for addresses, and if you are a brick and mortar business, then having your address indexed by it's geographical location is very important.

In conclusion, the next time you start checking Google to see where your site ranks for it's keyword phrases, don't forget about all of the hidden keywords/phrases that are embedded in your site's copy. You would be surprised at how many of those forgotten about terms end up at the top of the pile....